Marketing people are clever. They know that we will be attracted by the shiny object, the sexy supermodel or the fancy headline. This is why car companies still market cars based on their 0-60 times or their range for the electric vehicles. When all that really should matter is their reliability, safety and that there is a robust charging network for the electric vehicles.
People use to sell office photocopiers based on speeds and feeds. Computers used to be advertised based on the gigahertz of the processor. When all that really mattered was that it printed or faxed your documents and ran your necessary programs to get your work done.
Mortgates are no different. Watching a few minutes of the Leaf’s hockey game last night I saw an advertisement for one of the new national players in the mortgage space and it was just based on rate. While we all have access to similar low rates, the sad part is that not everyone qualifies for the lowest advertised rate.
The things that impact your rate will be but are not limited to your credit, type of income, size of down payment, amortization, type and location of property and debt service ratio’s. If you have had credit issues in the past and all you see online or on the TV are the lowest advertised rates, then you may end up being disappointed when it comes time to apply for a mortgage.
Sometimes getting your mortgage approved and funded so that you have a roof over your head is more important than the actual rate. As someone who has been a broker for over 21 years now, I never sell or market on rate but always try to get the most competitive rate and terms for each client.
In the end, it’s not about the rate. It’s about finding a mortgage that fits your unique situation and allows you to achieve your goals, whether that be owning a home or investing in real estate. So, don’t be fooled by shiny advertisements or low rates that may not apply to you. Work with a mortgage broker who will take the time to understand your needs and find the best solution for you.
Today I am thankful for finding options for clients when sources that we wanted to go with said no, that the conversation about rate is always an opportunity to discover what is most important to the client and that variety of clients realy is the spice of life.
I look forward to hearing from you in regard to your mortgage needs.
p.s.s- I should tell you that I am licensed in Nova Scotia Brokerage (2022-3000179) Broker (2022-3000180), Ontario(M18001555) & in British Columbia(BCFSA #504098).
p.s.s.s You can download my new mortgage app here