Tag Archive for: Touching Base

Touching Base

Touching Base

I have changed a lot the way I conduct my business this past year. I have a large database of past clients and referral sources. What I had done in the past is send out regular emails to let them know what what happening with the world of mortgage financing. However that only brought marginal results and people as a whole get way too much email anyway.

So instead of the impersonal email, I have resorted to calling people. Since March of this year when I started calling people on a consistent daily basis I have done over 2,000 calls. The results of which are outstanding. I have had lot and lots of great conversations and made a lot of great connections.

What could you do to make your communication more personal? Since seeing people face to face during a … Read more