The best kind of new clients to get come from referrals. This could be from past clients or referral partners like realtors or financial planners. This is because they come pre screened from a trusted source so they are people who really know what they want and have already been told who you are and how you operate.
This is why I spend time every day developing relationships with these same referral partners. Every day I reach out and connect with my referral partners. To those who are afraid of cold calls, these calls are not cold and there is no selling involved. The purpose of my calls is just to touch base and keep the lines of communication open and see how people are doing. It’s not complicated, just just relationship building. If you are in sales, this is what you should be doing.
I am certain you can bring in a large amount of leads and or contacts from doing Google adwords, Facebook or Linkedin ads. However what’s missing is transfer for trust from someone you have developed a relationship with. So more often than not considerable time must be spent with these new contacts to develop the report and see if we are a fit or not. The best strategy for long term growth is to spend the time developing the key relationship that will attract you the people you want to work with in the first place.
Today I am thankful for a great 50K ride with folks from the gym, that all the peloton classes are paying off as I kept up with bikes 1/4 the weight of mine and for an early start so work can be done for the rest of the day.
“Referrals aren’t given easily. If you don’t take the time to establish credibility, you’re not going to get the referral. People have to get to know you. They have feel comfortable with who you are and what you do.” Ivan Misner
I look forward to hearing from you in regard to your mortgage needs.
p.s.s- I should tell you that I am licensed in Nova Scotia, Ontario(M18001555) & in British Columbia(BCFSA #504098).
p.s.s.s You can download my new mortgage app here